Keap vs Mailmodo
Keap is a all-in-one marketing platform while Mailmodo is a email marketing platform. Keap has been around since 2001, giving it a 19-year head start over Mailmodo (founded 2020). Mailmodo is the more affordable option at $49/mo — that's $250 less than Keap's $299/mo entry point. Mailmodo offers a free plan (Limited sending credits, 1 active journey, 500 active contacts per journey), while Keap does not. Keap has the edge with landing pages, SMS marketing.
Quick Verdict
Keap wins on integrations.
Mailmodo wins on price, deliverability, rating, free tier.
Best for most users: Mailmodo (marketers seeking higher engagement).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Feature Comparison
| Feature | Keap | Mailmodo |
|---|---|---|
| Rating | 4.2/5 | 4.5/5 |
| Starting Price | $299/mo | $49/mo |
| Free Plan | No free plan | Limited sending credits, 1 active journey, 500 active contacts per journey |
| Founded | 2001 | 2020 |
| Email Templates | 70 | 100 |
| Integrations | 5,000 | 40 |
| Deliverability Rate | 93% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Mailmodo: Pros & Cons
Pros
- +Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- +Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- +Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- +AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- +21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- −AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- −Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- −Relatively new platform (founded 2020) with a smaller feature set than established competitors
- −No SMS marketing or multichannel capabilities — email only
- −Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
The Verdict
Mailmodo edges ahead with a 4.5/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.4 vs 3.7) and deliverability (4.3 vs 3.9). On deliverability, Mailmodo reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Mailmodo |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $49/mo |
| Deliverability | 25% | 93% | 95% |
| Rating | 25% | 4.2/5 | 4.5/5 |
| Integrations | 10% | 5000 | 40 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You need SMS marketing
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses
Choose Mailmodo if…
- + You want lower starting costs ($49/mo)
- + You need a free plan to get started
- + You're a marketers seeking higher engagement
- + You're a ecommerce brands