Keap vs Klaviyo
Keap is a all-in-one marketing platform while Klaviyo is a email marketing platform. Keap has been around since 2001, giving it a 11-year head start over Klaviyo (founded 2012). Klaviyo is the more affordable option at $20/mo — that's $279 less than Keap's $299/mo entry point. Klaviyo offers a free plan (250 subscribers), while Keap does not.
Quick Verdict
Keap wins on integrations.
Klaviyo wins on price, deliverability, rating, free tier.
Best for most users: Klaviyo (ecommerce).
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | Keap | Klaviyo |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $299/mo | $20/mo |
| Free Plan | No free plan | 250 subscribers |
| Founded | 2001 | 2012 |
| Email Templates | 70 | 100 |
| Integrations | 5,000 | 350 |
| Deliverability Rate | 93% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
The Verdict
Klaviyo edges ahead with a 4.6/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.6 vs 3.7) and deliverability (4.7 vs 3.9). On deliverability, Klaviyo reports 99% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Keap | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | $299/mo | $20/mo |
| Deliverability | 25% | 93% | 99% |
| Rating | 25% | 4.2/5 | 4.6/5 |
| Integrations | 10% | 5000 | 350 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Keap if…
- + You're a sales driven small businesses
- + You're a service based businesses
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
Choose Klaviyo if…
- + You want lower starting costs ($20/mo)
- + You need a free plan to get started
- + You're a ecommerce
- + You're a shopify