Iterable vs Moosend
Iterable is a all-in-one marketing platform while Moosend is a email marketing platform. Iterable has custom pricing, while Moosend starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. Iterable stands out with SMS marketing, while Moosend offers landing pages.
Quick Verdict
Iterable wins on integrations.
Moosend wins on deliverability, rating.
Best for most users: Moosend (small businesses).
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Iterable | Moosend |
|---|---|---|
| Rating | 4.1/5 | 4.7/5 |
| Starting Price | Custom | $9/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2011 |
| Email Templates | 80 | 80 |
| Integrations | 150 | 100 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to Iterable's 4.1/5. The gap comes mainly from value for money (4.8 vs 3.4) and ease of use (4.7 vs 4). On deliverability, Moosend reports 98% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Iterable | Moosend |
|---|---|---|---|
| Starting Price | 30% | Custom | $9/mo |
| Deliverability | 25% | 97% | 98% Winner |
| Rating | 25% | 4.1/5 | 4.7/5 Winner |
| Integrations | 10% | 150 Winner | 100 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Iterable if…
- + You need SMS marketing
- + You're a growth stage companies
- + You're a consumer brands
Choose Moosend if…
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce