Iterable vs Mailjet
Iterable is a all-in-one marketing platform while Mailjet is a email marketing platform. Iterable has custom pricing, while Mailjet starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Iterable does not. Iterable stands out with ecommerce integrations, while Mailjet offers landing pages.
Quick Verdict
Iterable wins on deliverability, rating, integrations.
Mailjet wins on free tier.
Best for most users: Iterable (growth stage companies).
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Iterable | Mailjet |
|---|---|---|
| Rating | 4.1/5 | 4/5 |
| Starting Price | Custom | $9/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2013 | 2010 |
| Email Templates | 80 | 70 |
| Integrations | 150 | 110 |
| Deliverability Rate | 97% | 88% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
Mailjet: Pros & Cons
Pros
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- + Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- + Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- + RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- + Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- − Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- − No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- − Many of the 110 integrations route through Zapier rather than being native direct connections
- − Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- − Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Iterable and Mailjet are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Iterable reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Iterable | Mailjet |
|---|---|---|---|
| Starting Price | 30% | Custom | $9/mo |
| Deliverability | 25% | 97% Winner | 88% |
| Rating | 25% | 4.1/5 Winner | 4/5 |
| Integrations | 10% | 150 Winner | 110 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Iterable if…
- + You need ecommerce integrations
- + You're a growth stage companies
- + You're a consumer brands
Choose Mailjet if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email