Iterable vs Mailjet
Iterable is a all-in-one marketing platform while Mailjet is a email marketing platform. Iterable starts at custom pricing versus $17/mo for Mailjet. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Iterable does not. Iterable has the edge with ecommerce integrations.
Quick Verdict
Iterable wins on deliverability, rating, integrations.
Mailjet wins on free tier.
Best for most users: Iterable (growth stage companies).
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Iterable | Mailjet |
|---|---|---|
| Rating | 4.3/5 | 4/5 |
| Starting Price | Custom | $17/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2013 | 2010 |
| Email Templates | 80 | 70 |
| Integrations | 150 | 110 |
| Deliverability Rate | 97% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Iterable edges ahead with a 4.3/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.5 vs 3.5) and feature depth (4.7 vs 4.2). On deliverability, Iterable reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Iterable | Mailjet |
|---|---|---|---|
| Starting Price | 30% | Free | $17/mo |
| Deliverability | 25% | 97% | 88% |
| Rating | 25% | 4.3/5 | 4/5 |
| Integrations | 10% | 150 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Iterable if…
- + You need ecommerce integrations
- + You're a growth stage companies
- + You're a consumer brands
Choose Mailjet if…
- + You need a free plan to get started
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email