Iterable vs Klaviyo
Iterable is a all-in-one marketing platform while Klaviyo is a email marketing platform. Iterable has custom pricing, while Klaviyo starts at $20/mo. Their pricing is not measured the same way, so we don't rank them on price. Klaviyo offers a free plan (250 active profiles, 500 email sends/month), while Iterable does not. Klaviyo has the edge with landing pages.
Quick Verdict
Klaviyo wins on deliverability, rating, integrations, free tier.
Best for most users: Klaviyo (ecommerce).
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | Iterable | Klaviyo |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | Custom | $20/mo |
| Free Plan | No free plan | 250 active profiles, 500 email sends/month |
| Founded | 2013 | 2012 |
| Email Templates | 80 | 100 |
| Integrations | 150 | 350 |
| Deliverability Rate | 97% | 99% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
Klaviyo: Pros & Cons
Pros
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
- + Powerful segmentation with predictive analytics
- + Excellent deliverability (99%+)
- + Revenue attribution for every email and SMS
- + Deep customer data platform capabilities
Cons
- − Expensive for large lists
- − Steep learning curve
- − Free plan very limited (250 contacts)
- − SMS credits sold separately
- − Can be overkill for non-ecommerce businesses
The Verdict
Klaviyo edges ahead with a 4.6/5 rating compared to Iterable's 4.1/5. The gap comes mainly from value for money (4.6 vs 3.4) and ease of use (4.6 vs 4). On deliverability, Klaviyo reports 99% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Iterable | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | Custom | $20/mo |
| Deliverability | 25% | 97% | 99% Winner |
| Rating | 25% | 4.1/5 | 4.6/5 Winner |
| Integrations | 10% | 150 | 350 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
Choose Klaviyo if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce
- + You're a shopify