Iterable vs Keap
Iterable and Keap are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 12-year head start over Iterable (founded 2013). Iterable has custom pricing, while Keap starts at $299/mo. Their pricing is not measured the same way, so we don't rank them on price. Keap has the edge with landing pages.
Quick Verdict
Iterable wins on deliverability.
Keap wins on rating, integrations.
Best for most users: Keap (sales driven small businesses).
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | Iterable | Keap |
|---|---|---|
| Rating | 4.1/5 | 4.2/5 |
| Starting Price | Custom | $299/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2001 |
| Email Templates | 80 | 70 |
| Integrations | 150 | 5,000 |
| Deliverability Rate | 97% | 93% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
Iterable and Keap are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Iterable reports 97% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Iterable | Keap |
|---|---|---|---|
| Starting Price | 30% | Custom | $299/mo |
| Deliverability | 25% | 97% Winner | 93% |
| Rating | 25% | 4.1/5 | 4.2/5 Winner |
| Integrations | 10% | 150 | 5000 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
Choose Keap if…
- + You need built-in landing pages
- + You're a sales driven small businesses
- + You're a service based businesses