HubSpot Email Marketing vs Sendy
HubSpot Email Marketing is a all-in-one marketing platform while Sendy is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 6-year head start over Sendy (founded 2012). HubSpot Email Marketing starts at $20/seat/mo, while Sendy starts at $69 one-time. Their pricing is not measured the same way, so we don't rank them on price. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Sendy does not. HubSpot Email Marketing has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
HubSpot Email Marketing wins on deliverability, rating, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | HubSpot Email Marketing | Sendy |
|---|---|---|
| Rating | 4.4/5 | 4.2/5 |
| Starting Price | $20/seat/mo | $69 |
| Free Plan | 2,000 emails/month | No free plan |
| Founded | 2006 | 2012 |
| Email Templates | 80 | 0 |
| Integrations | 1,500 | 20 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | No |
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
Sendy: Pros & Cons
Pros
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails
- + Unlimited subscribers with no tier-based pricing that punishes list growth
- + Full data ownership and privacy since everything is self-hosted on your own server
- + Clean, focused interface without bloated features — does exactly what it promises
- + White-label multi-brand support allows managing multiple client accounts from one install
Cons
- − Requires technical skills for server setup, installation, and ongoing maintenance
- − No built-in A/B testing, landing page builder, or advanced automation workflows
- − UI feels dated and lacks modern design polish compared to SaaS competitors
- − Limited customer support — solo developer product with slow response times reported
- − No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to Sendy's 4.2/5. The gap comes mainly from feature depth (4.6 vs 4.1) and ease of use (4.2 vs 3.9). On deliverability, HubSpot Email Marketing reports 97% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Sendy |
|---|---|---|---|
| Starting Price | 30% | $20/seat/mo | $69 |
| Deliverability | 25% | 97% Winner | 95% |
| Rating | 25% | 4.4/5 Winner | 4.2/5 |
| Integrations | 10% | 1500 Winner | 20 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails