HubSpot Email Marketing vs Ortto
HubSpot Email Marketing and Ortto are both popular choices in the all-in-one marketing platform space. HubSpot Email Marketing has been around since 2006, giving it a 9-year head start over Ortto (founded 2015). HubSpot Email Marketing starts at $20/seat/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Ortto does not. HubSpot Email Marketing has the edge with landing pages.
Quick Verdict
HubSpot Email Marketing wins on deliverability, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | HubSpot Email Marketing | Ortto |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting Price | $20/seat/mo | Custom |
| Free Plan | 2,000 emails/month | No free plan |
| Founded | 2006 | 2015 |
| Email Templates | 80 | 80 |
| Integrations | 1,500 | 800 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
HubSpot Email Marketing and Ortto are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, HubSpot Email Marketing reports 97% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Ortto |
|---|---|---|---|
| Starting Price | 30% | $20/seat/mo | Custom |
| Deliverability | 25% | 97% Winner | 95% |
| Rating | 25% | 4.4/5 | 4.4/5 |
| Integrations | 10% | 1500 Winner | 800 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a b2b
- + You're a saas
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools