HubSpot Email Marketing vs Omnisend
HubSpot Email Marketing is a all-in-one marketing platform while Omnisend is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 8-year head start over Omnisend (founded 2014). HubSpot Email Marketing starts at $20/seat/mo, while Omnisend starts at $16/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started.
Quick Verdict
HubSpot Email Marketing wins on integrations.
Omnisend wins on deliverability, rating.
Best for most users: Omnisend (ecommerce).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | HubSpot Email Marketing | Omnisend |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | $20/seat/mo | $16/mo |
| Free Plan | 2,000 emails/month | 250 contacts, 500 emails/month |
| Founded | 2006 | 2014 |
| Email Templates | 80 | 130 |
| Integrations | 1,500 | 200 |
| Deliverability Rate | 97% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
HubSpot Email Marketing and Omnisend are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $20/seat/mo | $16/mo |
| Deliverability | 25% | 97% | 98.5% Winner |
| Rating | 25% | 4.4/5 | 4.6/5 Winner |
| Integrations | 10% | 1500 Winner | 200 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You're a b2b
- + You're a saas
- + Best-in-class CRM integration
Choose Omnisend if…
- + You're a ecommerce
- + You're a shopify
- + Purpose-built for ecommerce