HubSpot Email Marketing vs Maropost
HubSpot Email Marketing and Maropost are both popular choices in the all-in-one marketing platform space. HubSpot Email Marketing has been around since 2006, giving it a 5-year head start over Maropost (founded 2011). HubSpot Email Marketing starts at $20/seat/mo versus $279/mo for Maropost. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Maropost does not.
Quick Verdict
HubSpot Email Marketing wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | HubSpot Email Marketing | Maropost |
|---|---|---|
| Rating | 4.4/5 | 3.9/5 |
| Starting Price | $20/mo | $279/mo |
| Free Plan | 2,000 emails/month | No free plan |
| Founded | 2006 | 2011 |
| Email Templates | 80 | 100 |
| Integrations | 1,500 | 50 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.5 vs 3.4) and support (4.6 vs 3.7). On deliverability, Maropost reports 98% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Maropost |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $279/mo |
| Deliverability | 25% | 97% | 98% |
| Rating | 25% | 4.4/5 | 3.9/5 |
| Integrations | 10% | 1500 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You want lower starting costs ($20/mo)
- + You need a free plan to get started
- + You're a b2b
- + You're a saas
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof