HubSpot Email Marketing vs Mailmodo
HubSpot Email Marketing is a all-in-one marketing platform while Mailmodo is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 14-year head start over Mailmodo (founded 2020). HubSpot Email Marketing starts at $20/seat/mo versus $49/mo for Mailmodo. Both offer free plans to get started. HubSpot Email Marketing has the edge with landing pages, SMS marketing.
Quick Verdict
HubSpot Email Marketing wins on price, deliverability, integrations.
Mailmodo wins on rating.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Feature Comparison
| Feature | HubSpot Email Marketing | Mailmodo |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Starting Price | $20/mo | $49/mo |
| Free Plan | 2,000 emails/month | Limited sending credits, 1 active journey, 500 active contacts per journey |
| Founded | 2006 | 2020 |
| Email Templates | 80 | 100 |
| Integrations | 1,500 | 40 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
Mailmodo: Pros & Cons
Pros
- +Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- +Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- +Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- +AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- +21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- −AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- −Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- −Relatively new platform (founded 2020) with a smaller feature set than established competitors
- −No SMS marketing or multichannel capabilities — email only
- −Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
The Verdict
HubSpot Email Marketing and Mailmodo are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, HubSpot Email Marketing reports 97% compared to 95% for Mailmodo — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Mailmodo |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $49/mo |
| Deliverability | 25% | 97% | 95% |
| Rating | 25% | 4.4/5 | 4.5/5 |
| Integrations | 10% | 1500 | 40 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You want lower starting costs ($20/mo)
- + You need SMS marketing
- + You need built-in landing pages
- + You're a b2b
Choose Mailmodo if…
- + You're a marketers seeking higher engagement
- + You're a ecommerce brands
- + Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox