HubSpot Email Marketing vs Mailjet
HubSpot Email Marketing is a all-in-one marketing platform while Mailjet is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 4-year head start over Mailjet (founded 2010). Mailjet starts at $17/mo versus $20/seat/mo for HubSpot Email Marketing. Both offer free plans to get started. HubSpot Email Marketing has the edge with landing pages, ecommerce integrations.
Quick Verdict
HubSpot Email Marketing wins on deliverability, rating, integrations.
Mailjet wins on price.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | HubSpot Email Marketing | Mailjet |
|---|---|---|
| Rating | 4.4/5 | 4/5 |
| Starting Price | $20/mo | $17/mo |
| Free Plan | 2,000 emails/month | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2006 | 2010 |
| Email Templates | 80 | 70 |
| Integrations | 1,500 | 110 |
| Deliverability Rate | 97% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.3 vs 3.5) and support (4.6 vs 3.9). On deliverability, HubSpot Email Marketing reports 97% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $17/mo |
| Deliverability | 25% | 97% | 88% |
| Rating | 25% | 4.4/5 | 4/5 |
| Integrations | 10% | 1500 | 110 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a b2b
- + You're a saas
Choose Mailjet if…
- + You want lower starting costs ($17/mo)
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email