HubSpot Email Marketing vs MailerLite
HubSpot Email Marketing is a all-in-one marketing platform while MailerLite is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 4-year head start over MailerLite (founded 2010). HubSpot Email Marketing starts at $20/seat/mo, while MailerLite starts at $12/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. HubSpot Email Marketing has the edge with SMS marketing.
Quick Verdict
HubSpot Email Marketing wins on integrations.
MailerLite wins on rating.
Best for most users: MailerLite (small businesses).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Feature Comparison
| Feature | HubSpot Email Marketing | MailerLite |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | $20/seat/mo | $12/mo |
| Free Plan | 2,000 emails/month | 250 subscribers, 2,500 emails/month |
| Founded | 2006 | 2010 |
| Email Templates | 80 | 90 |
| Integrations | 1,500 | 140 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
MailerLite: Pros & Cons
Pros
- + Excellent value for money — most affordable paid plans
- + Clean, intuitive interface perfect for beginners
- + Built-in website and landing page builder
- + Sell digital products directly
- + Strong drag-and-drop email editor
Cons
- − Free plan limited to 250 subscribers and 2,500 emails/month
- − No SMS marketing
- − Fewer integrations than competitors
- − Strict approval process for new accounts
- − Limited automation compared to ActiveCampaign
The Verdict
HubSpot Email Marketing and MailerLite are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | HubSpot Email Marketing | MailerLite |
|---|---|---|---|
| Starting Price | 30% | $20/seat/mo | $12/mo |
| Deliverability | 25% | 97% | 97% |
| Rating | 25% | 4.4/5 | 4.6/5 Winner |
| Integrations | 10% | 1500 Winner | 140 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need SMS marketing
- + You're a b2b
- + You're a saas
Choose MailerLite if…
- + You're a small businesses
- + You're a beginners
- + Excellent value for money — most affordable paid plans