HubSpot Email Marketing vs Loops
HubSpot Email Marketing is a all-in-one marketing platform while Loops is a email marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 16-year head start over Loops (founded 2022). HubSpot Email Marketing starts at $20/seat/mo versus $49/mo for Loops. Both offer free plans to get started. HubSpot Email Marketing has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
HubSpot Email Marketing wins on price, deliverability, integrations.
Loops wins on rating.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | HubSpot Email Marketing | Loops |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | $20/mo | $49/mo |
| Free Plan | 2,000 emails/month | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2006 | 2022 |
| Email Templates | 80 | 15 |
| Integrations | 1,500 | 24 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✕ |
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
HubSpot Email Marketing and Loops are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, HubSpot Email Marketing reports 97% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | HubSpot Email Marketing | Loops |
|---|---|---|---|
| Starting Price | 30% | $20/mo | $49/mo |
| Deliverability | 25% | 97% | 95% |
| Rating | 25% | 4.4/5 | 4.6/5 |
| Integrations | 10% | 1500 | 24 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You want lower starting costs ($20/mo)
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve