HubSpot Email Marketing vs Iterable
HubSpot Email Marketing and Iterable are both popular choices in the all-in-one marketing platform space. HubSpot Email Marketing has been around since 2006, giving it a 7-year head start over Iterable (founded 2013). Iterable starts at custom pricing versus $20/seat/mo for HubSpot Email Marketing. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Iterable does not. HubSpot Email Marketing has the edge with landing pages.
Quick Verdict
HubSpot Email Marketing wins on rating, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | HubSpot Email Marketing | Iterable |
|---|---|---|
| Rating | 4.4/5 | 4.3/5 |
| Starting Price | $20/mo | Custom |
| Free Plan | 2,000 emails/month | No free plan |
| Founded | 2006 | 2013 |
| Email Templates | 80 | 80 |
| Integrations | 1,500 | 150 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
HubSpot Email Marketing and Iterable are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | HubSpot Email Marketing | Iterable |
|---|---|---|---|
| Starting Price | 30% | $20/mo | Free |
| Deliverability | 25% | 97% | 97% |
| Rating | 25% | 4.4/5 | 4.3/5 |
| Integrations | 10% | 1500 | 150 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a b2b
- + You're a saas
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging