GetResponse vs Salesforce Marketing Cloud
GetResponse and Salesforce Marketing Cloud are both popular choices in the all-in-one marketing platform space. GetResponse starts at $19/mo versus custom pricing for Salesforce Marketing Cloud. GetResponse offers a free plan (500 contacts, 2,500 emails/month), while Salesforce Marketing Cloud does not.
Quick Verdict
GetResponse wins on deliverability, rating, free tier.
Salesforce Marketing Cloud wins on integrations.
Best for most users: GetResponse (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | GetResponse | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.3/5 | 4.1/5 |
| Starting Price | $19/mo | Custom |
| Free Plan | 500 contacts, 2,500 emails/month | No free plan |
| Founded | 1998 | 1999 |
| Email Templates | 200 | 200 |
| Integrations | 170 | 300 |
| Deliverability Rate | 99% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,500/month billed annually, with advanced features requiring the higher edition
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
GetResponse edges ahead with a 4.3/5 rating compared to Salesforce Marketing Cloud's 4.1/5. The gap comes mainly from value for money (4.2 vs 2.8) and ease of use (4.3 vs 3.2). On deliverability, GetResponse reports 99% compared to 97% for Salesforce Marketing Cloud — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $1500/mo |
| Deliverability | 25% | 99% | 97% |
| Rating | 25% | 4.3/5 | 4.1/5 |
| Integrations | 10% | 170 | 300 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You need a free plan to get started
- + You're a small businesses
- + You're a ecommerce
Choose Salesforce Marketing Cloud if…
- + You're a large enterprises
- + You're a Salesforce CRM users
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem