GetResponse vs Privy
GetResponse is a all-in-one marketing platform while Privy is a email marketing platform. GetResponse has been around since 1998, giving it a 13-year head start over Privy (founded 2011). GetResponse is the more affordable option at $19/mo — that's $11 less than Privy's $30/mo entry point. GetResponse has the edge with landing pages, advanced analytics, API access. Both tools work well for ecommerce.
Quick Verdict
GetResponse wins on price, deliverability, integrations.
Privy wins on rating.
Best for most users: GetResponse (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | GetResponse | Privy |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Starting Price | $19/mo | $30/mo |
| Free Plan | No free plan | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 200 | 50 |
| Integrations | 170 | 20 |
| Deliverability Rate | 99% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
Privy: Pros & Cons
Pros
- +Deep native Shopify integration with one-click install and automatic product syncing
- +Unlimited email sending on all paid plans — no volume limits that punish growth
- +Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- +Combined email + SMS marketing eliminates need for separate communication tools
- +Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- −Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- −No public API, limiting custom integrations and developer extensibility
- −Pricing scales by contacts, getting expensive at higher subscriber counts
- −Reporting and analytics are basic compared to full-featured email marketing platforms
- −Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Privy edges ahead with a 4.6/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from ease of use (4.8 vs 4.3) and value for money (4.7 vs 4.2). On deliverability, GetResponse reports 99% compared to 95% for Privy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Privy |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $30/mo |
| Deliverability | 25% | 99% | 95% |
| Rating | 25% | 4.3/5 | 4.6/5 |
| Integrations | 10% | 170 | 20 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You want lower starting costs ($19/mo)
- + You need API access for custom integrations
- + You need built-in landing pages
- + You need advanced analytics
Choose Privy if…
- + You're a shopify stores
- + You're a small online stores
- + Deep native Shopify integration with one-click install and automatic product syncing