GetResponse vs Ortto
GetResponse and Ortto are both popular choices in the all-in-one marketing platform space. GetResponse has been around since 1998, giving it a 17-year head start over Ortto (founded 2015). GetResponse starts at $19/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. GetResponse offers a free plan (500 contacts, 2,500 emails/month), while Ortto does not. GetResponse has the edge with landing pages.
Quick Verdict
GetResponse wins on deliverability, free tier.
Ortto wins on rating, integrations.
It's a close call — your choice depends on your specific needs.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | GetResponse | Ortto |
|---|---|---|
| Rating | 4.3/5 | 4.4/5 |
| Starting Price | $19/mo | Custom |
| Free Plan | 500 contacts, 2,500 emails/month | No free plan |
| Founded | 1998 | 2015 |
| Email Templates | 200 | 80 |
| Integrations | 170 | 800 |
| Deliverability Rate | 99% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
GetResponse and Ortto are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Ortto |
|---|---|---|---|
| Starting Price | 30% | $19/mo | Custom |
| Deliverability | 25% | 99% Winner | 95% |
| Rating | 25% | 4.3/5 | 4.4/5 Winner |
| Integrations | 10% | 170 | 800 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools