GetResponse vs Omnisend
GetResponse is a all-in-one marketing platform while Omnisend is a email marketing platform. GetResponse has been around since 1998, giving it a 16-year head start over Omnisend (founded 2014). Omnisend is the more affordable option at $11/mo — that's $8 less than GetResponse's $19/mo entry point. Omnisend offers a free plan (250 subscribers), while GetResponse does not. Both tools work well for small businesses and ecommerce.
Quick Verdict
GetResponse wins on deliverability, integrations.
Omnisend wins on price, rating, free tier.
Best for most users: Omnisend (ecommerce).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | GetResponse | Omnisend |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Starting Price | $19/mo | $11/mo |
| Free Plan | No free plan | 250 subscribers |
| Founded | 1998 | 2014 |
| Email Templates | 200 | 130 |
| Integrations | 170 | 130 |
| Deliverability Rate | 99% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from ease of use (4.7 vs 4.3) and feature depth (4.7 vs 4.3). On deliverability, GetResponse reports 99% compared to 98.5% for Omnisend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $11/mo |
| Deliverability | 25% | 99% | 98.5% |
| Rating | 25% | 4.3/5 | 4.6/5 |
| Integrations | 10% | 170 | 130 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You're a marketers
- + You're a agencies
- + All-in-one platform with webinars, landing pages, and funnels
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need a free plan to get started
- + You're a shopify
- + You're a woocommerce