GetResponse vs MailerLite
GetResponse is a all-in-one marketing platform while MailerLite is a email marketing platform. GetResponse has been around since 1998, giving it a 12-year head start over MailerLite (founded 2010). MailerLite is the more affordable option at $12/mo, which is $7 less than GetResponse's $19/mo entry point. Both offer free plans to get started. GetResponse has the edge with SMS marketing. Both tools work well for small businesses.
Quick Verdict
GetResponse wins on deliverability, integrations.
MailerLite wins on price, rating.
Best for most users: MailerLite (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Feature Comparison
| Feature | GetResponse | MailerLite |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Starting Price | $19/mo | $12/mo |
| Free Plan | 500 contacts, 2,500 emails/month | 250 subscribers, 2,500 emails/month |
| Founded | 1998 | 2010 |
| Email Templates | 200 | 90 |
| Integrations | 170 | 140 |
| Deliverability Rate | 99% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
MailerLite: Pros & Cons
Pros
- + Excellent value for money — most affordable paid plans
- + Clean, intuitive interface perfect for beginners
- + Built-in website and landing page builder
- + Sell digital products directly
- + Strong drag-and-drop email editor
Cons
- − Free plan limited to 250 subscribers and 2,500 emails/month
- − No SMS marketing
- − Fewer integrations than competitors
- − Strict approval process for new accounts
- − Limited automation compared to ActiveCampaign
The Verdict
MailerLite edges ahead with a 4.6/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from value for money (4.8 vs 4.2) and ease of use (4.8 vs 4.3). On deliverability, GetResponse reports 99% compared to 97% for MailerLite — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | MailerLite |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $12/mo Winner |
| Deliverability | 25% | 99% Winner | 97% |
| Rating | 25% | 4.3/5 | 4.6/5 Winner |
| Integrations | 10% | 170 Winner | 140 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a marketers
Choose MailerLite if…
- + You want lower starting costs ($12/mo)
- + You're a beginners
- + You're a bloggers