GetResponse vs MailerLite
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
GetResponse
All-in-one marketing platform
GetResponse is a comprehensive marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Feature Comparison
| Feature | GetResponse | MailerLite |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $19/mo | $10/mo |
| Free Plan | 500 subscribers | 1,000 subscribers |
| Founded | 1998 | 2010 |
| Email Templates | 200 | 90 |
| Integrations | 170 | 140 |
| Deliverability Rate | 99% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
GetResponse: Pros & Cons
Pros
- +Comprehensive all-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
MailerLite: Pros & Cons
Pros
- +Excellent value for money — most affordable paid plans
- +Clean, intuitive interface perfect for beginners
- +Built-in website and landing page builder
- +Sell digital products directly
- +Strong drag-and-drop email editor
Cons
- −Free plan limited to 1,000 subscribers
- −No SMS marketing
- −Fewer integrations than competitors
- −Strict approval process for new accounts
- −Limited automation compared to ActiveCampaign
The Verdict
Both GetResponse and MailerLite are strong options. Your choice depends on your specific needs: choose GetResponse if you prioritize small-businesses, or MailerLite if small-businesses is your focus.