GetResponse vs Klaviyo
GetResponse is a all-in-one marketing platform while Klaviyo is a email marketing platform. GetResponse has been around since 1998, giving it a 14-year head start over Klaviyo (founded 2012). GetResponse is the more affordable option at $19/mo — that's $1 less than Klaviyo's $20/mo entry point. Both offer free plans to get started. Both tools work well for ecommerce.
Quick Verdict
GetResponse wins on price.
Klaviyo wins on rating, integrations.
Best for most users: Klaviyo (ecommerce).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | GetResponse | Klaviyo |
|---|---|---|
| Rating | 4.3/5 | 4.6/5 |
| Starting Price | $19/mo | $20/mo |
| Free Plan | 500 contacts, 2,500 emails/month | 250 active profiles, 500 email sends/month |
| Founded | 1998 | 2012 |
| Email Templates | 200 | 100 |
| Integrations | 170 | 350 |
| Deliverability Rate | 99% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
The Verdict
Klaviyo edges ahead with a 4.6/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from deliverability (4.7 vs 4.3) and value for money (4.6 vs 4.2).
| Criterion | Weight | GetResponse | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $20/mo |
| Deliverability | 25% | 99% | 99% |
| Rating | 25% | 4.3/5 | 4.6/5 |
| Integrations | 10% | 170 | 350 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You want lower starting costs ($19/mo)
- + You're a small businesses
- + You're a marketers
Choose Klaviyo if…
- + You're a shopify
- + You're a d2c brands
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)