GetResponse vs Keap
GetResponse and Keap are both popular choices in the all-in-one marketing platform space. GetResponse is the more affordable option at $19/mo, which is $280 less than Keap's $299/mo entry point. GetResponse offers a free plan (500 contacts, 2,500 emails/month), while Keap does not.
Quick Verdict
GetResponse wins on price, deliverability, rating, free tier.
Keap wins on integrations.
Best for most users: GetResponse (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | GetResponse | Keap |
|---|---|---|
| Rating | 4.3/5 | 4.2/5 |
| Starting Price | $19/mo | $299/mo |
| Free Plan | 500 contacts, 2,500 emails/month | No free plan |
| Founded | 1998 | 2001 |
| Email Templates | 200 | 70 |
| Integrations | 170 | 5,000 |
| Deliverability Rate | 99% | 93% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
GetResponse and Keap are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Keap |
|---|---|---|---|
| Starting Price | 30% | $19/mo Winner | $299/mo |
| Deliverability | 25% | 99% Winner | 93% |
| Rating | 25% | 4.3/5 Winner | 4.2/5 |
| Integrations | 10% | 170 | 5000 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You want lower starting costs ($19/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a ecommerce
Choose Keap if…
- + You're a sales driven small businesses
- + You're a service based businesses
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers