GetResponse vs Iterable
GetResponse and Iterable are both popular choices in the all-in-one marketing platform space. GetResponse has been around since 1998, giving it a 15-year head start over Iterable (founded 2013). GetResponse starts at $19/mo, while Iterable has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. GetResponse offers a free plan (500 contacts, 2,500 emails/month), while Iterable does not. GetResponse has the edge with landing pages.
Quick Verdict
GetResponse wins on deliverability, rating, integrations, free tier.
Best for most users: GetResponse (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | GetResponse | Iterable |
|---|---|---|
| Rating | 4.3/5 | 4.1/5 |
| Starting Price | $19/mo | Custom |
| Free Plan | 500 contacts, 2,500 emails/month | No free plan |
| Founded | 1998 | 2013 |
| Email Templates | 200 | 80 |
| Integrations | 170 | 150 |
| Deliverability Rate | 99% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
The Verdict
GetResponse edges ahead with a 4.3/5 rating compared to Iterable's 4.1/5. The gap comes mainly from value for money (4.2 vs 3.4) and ease of use (4.3 vs 4). On deliverability, GetResponse reports 99% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Iterable |
|---|---|---|---|
| Starting Price | 30% | $19/mo | Custom |
| Deliverability | 25% | 99% Winner | 97% |
| Rating | 25% | 4.3/5 Winner | 4.1/5 |
| Integrations | 10% | 170 Winner | 150 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging