GetResponse vs Iterable
GetResponse and Iterable are both popular choices in the all-in-one marketing platform space. GetResponse has been around since 1998, giving it a 15-year head start over Iterable (founded 2013). Iterable starts at custom pricing versus $19/mo for GetResponse. GetResponse has the edge with landing pages.
Quick Verdict
GetResponse wins on deliverability, integrations.
Best for most users: GetResponse (small businesses).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | GetResponse | Iterable |
|---|---|---|
| Rating | 4.3/5 | 4.3/5 |
| Starting Price | $19/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 1998 | 2013 |
| Email Templates | 200 | 80 |
| Integrations | 170 | 150 |
| Deliverability Rate | 99% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
GetResponse and Iterable are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | Iterable |
|---|---|---|---|
| Starting Price | 30% | $19/mo | Free |
| Deliverability | 25% | 99% | 97% |
| Rating | 25% | 4.3/5 | 4.3/5 |
| Integrations | 10% | 170 | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You need built-in landing pages
- + You're a small businesses
- + You're a ecommerce
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging