GetResponse vs HubSpot Email Marketing
GetResponse and HubSpot Email Marketing are both popular choices in the all-in-one marketing platform space. GetResponse has been around since 1998, giving it a 8-year head start over HubSpot Email Marketing (founded 2006). GetResponse starts at $19/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Both tools work well for agencies.
Quick Verdict
GetResponse wins on deliverability.
HubSpot Email Marketing wins on rating, integrations.
Best for most users: HubSpot Email Marketing (b2b).
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | GetResponse | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.3/5 | 4.4/5 |
| Starting Price | $19/mo | $20/seat/mo |
| Free Plan | 500 contacts, 2,500 emails/month | 2,000 emails/month |
| Founded | 1998 | 2006 |
| Email Templates | 200 | 80 |
| Integrations | 170 | 1,500 |
| Deliverability Rate | 99% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
GetResponse and HubSpot Email Marketing are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | GetResponse | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $20/seat/mo |
| Deliverability | 25% | 99% Winner | 97% |
| Rating | 25% | 4.3/5 | 4.4/5 Winner |
| Integrations | 10% | 170 | 1500 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose GetResponse if…
- + You're a small businesses
- + You're a ecommerce
- + All-in-one platform with webinars, landing pages, and funnels
Choose HubSpot Email Marketing if…
- + You're a b2b
- + You're a saas
- + Best-in-class CRM integration