Flodesk vs Privy
Flodesk and Privy are both popular choices in the email marketing platform space. Privy has been around since 2011, giving it a 8-year head start over Flodesk (founded 2019). Privy starts at $30/mo versus $38/mo for Flodesk. Flodesk offers a free plan (Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan), while Privy does not. Flodesk stands out with landing pages, while Privy offers A/B testing and SMS marketing.
Quick Verdict
Flodesk wins on deliverability, free tier.
Privy wins on price.
Best for most users: Flodesk (designers).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Privy
Ecommerce email and SMS marketing built for Shopify stores
Privy is an ecommerce-focused email and SMS marketing platform built specifically for Shopify stores, combining conversion popups, email campaigns, and abandoned cart recovery in one tool. With unlimited email sending on all paid plans and a native Shopify integration, it's designed for DTC brands and small online stores that want to grow their list and revenue without the complexity of enterprise marketing platforms.
Feature Comparison
| Feature | Flodesk | Privy |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $38/mo | $30/mo |
| Free Plan | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan | No free plan |
| Founded | 2019 | 2011 |
| Email Templates | 40 | 50 |
| Integrations | 20 | 20 |
| Deliverability Rate | 96% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✕ | ✕ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✕ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
Privy: Pros & Cons
Pros
- +Deep native Shopify integration with one-click install and automatic product syncing
- +Unlimited email sending on all paid plans — no volume limits that punish growth
- +Excellent popup and conversion tools including spin-to-win, exit intent, and cart savers
- +Combined email + SMS marketing eliminates need for separate communication tools
- +Built specifically for ecommerce with abandoned cart recovery and welcome series automation
Cons
- −Limited to ecommerce use cases — not suitable for B2B, SaaS, or non-store businesses
- −No public API, limiting custom integrations and developer extensibility
- −Pricing scales by contacts, getting expensive at higher subscriber counts
- −Reporting and analytics are basic compared to full-featured email marketing platforms
- −Template selection is limited compared to competitors like Klaviyo or Omnisend
The Verdict
Flodesk and Privy are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Flodesk reports 96% compared to 95% for Privy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Privy |
|---|---|---|---|
| Starting Price | 30% | $38/mo | $30/mo |
| Deliverability | 25% | 96% | 95% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 20 | 20 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a designers
- + You're a creatives
Choose Privy if…
- + You want lower starting costs ($30/mo)
- + You need SMS marketing
- + You need A/B testing
- + You're a shopify stores