Flodesk vs Omnisend
Flodesk and Omnisend are both popular choices in the email marketing platform space. Omnisend has been around since 2014, giving it a 5-year head start over Flodesk (founded 2019). Omnisend is the more affordable option at $16/mo, which is $9 less than Flodesk's $25/mo entry point. Both offer free plans to get started. Omnisend has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Flodesk | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $25/mo | $16/mo |
| Free Plan | Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan | 250 contacts, 500 emails/month |
| Founded | 2019 | 2014 |
| Email Templates | 40 | 130 |
| Integrations | 20 | 200 |
| Deliverability Rate | 96% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | No | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | No | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | No | Yes |
Flodesk: Pros & Cons
Pros
- + Beautiful, design-focused email templates
- + Flat-rate pricing regardless of list size
- + Unlimited subscribers on all plans
- + Simple and intuitive interface
- + Built-in checkout and digital product sales
Cons
- − No A/B testing
- − No API access
- − Very limited integrations
- − No SMS marketing
- − Basic automation compared to competitors
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Flodesk and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $25/mo | $16/mo Winner |
| Deliverability | 25% | 96% | 98.5% Winner |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 20 | 200 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You're a designers
- + You're a creatives
- + Beautiful, design-focused email templates
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing