Flodesk vs Omnisend
Flodesk and Omnisend are both popular choices in the email marketing platform space. Omnisend has been around since 2014, giving it a 5-year head start over Flodesk (founded 2019). Omnisend starts at $11/mo versus $38/mo for Flodesk. Both offer free plans to get started. Omnisend has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Flodesk | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $38/mo | $11/mo |
| Free Plan | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan | 250 subscribers |
| Founded | 2019 | 2014 |
| Email Templates | 40 | 130 |
| Integrations | 20 | 130 |
| Deliverability Rate | 96% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✕ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Flodesk and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $38/mo | $11/mo |
| Deliverability | 25% | 96% | 98.5% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 20 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You're a designers
- + You're a creatives
- + Beautiful, design-focused email templates
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing