Flodesk vs Moosend
Flodesk and Moosend are both popular choices in the email marketing platform space. Moosend has been around since 2011, giving it a 8-year head start over Flodesk (founded 2019). Moosend starts at $9/mo versus $38/mo for Flodesk. Flodesk offers a free plan (Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan), while Moosend does not. Moosend has the edge with A/B testing, advanced analytics, API access. Both tools work well for indie and bootstrapped.
Quick Verdict
Flodesk wins on free tier.
Moosend wins on price, deliverability, rating, integrations.
Best for most users: Moosend (small businesses).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Flodesk | Moosend |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $38/mo | $9/mo |
| Free Plan | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan | No free plan |
| Founded | 2019 | 2011 |
| Email Templates | 40 | 80 |
| Integrations | 20 | 100 |
| Deliverability Rate | 96% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✕ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✓ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Flodesk and Moosend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Moosend |
|---|---|---|---|
| Starting Price | 30% | $38/mo | $9/mo |
| Deliverability | 25% | 96% | 98% |
| Rating | 25% | 4.6/5 | 4.7/5 |
| Integrations | 10% | 20 | 100 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You need a free plan to get started
- + You're a designers
- + You're a creatives
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics