Flodesk vs Maropost
Flodesk is a email marketing platform while Maropost is a all-in-one marketing platform. Maropost has been around since 2011, giving it a 8-year head start over Flodesk (founded 2019). Flodesk is the more affordable option at $25/mo, which is $254 less than Maropost's $279/mo entry point. Flodesk offers a free plan (Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan), while Maropost does not. Maropost has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Flodesk wins on price, rating, free tier.
Maropost wins on deliverability, integrations.
Best for most users: Flodesk (designers).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Flodesk | Maropost |
|---|---|---|
| Rating | 4.6/5 | 3.9/5 |
| Starting Price | $25/mo | $279/mo |
| Free Plan | Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan | No free plan |
| Founded | 2019 | 2011 |
| Email Templates | 40 | 100 |
| Integrations | 20 | 50 |
| Deliverability Rate | 96% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | No | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | No | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | No | Yes |
Flodesk: Pros & Cons
Pros
- + Beautiful, design-focused email templates
- + Flat-rate pricing regardless of list size
- + Unlimited subscribers on all plans
- + Simple and intuitive interface
- + Built-in checkout and digital product sales
Cons
- − No A/B testing
- − No API access
- − Very limited integrations
- − No SMS marketing
- − Basic automation compared to competitors
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
Flodesk edges ahead with a 4.6/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (5 vs 3.6) and value for money (4.6 vs 3.4). On deliverability, Maropost reports 98% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Maropost |
|---|---|---|---|
| Starting Price | 30% | $25/mo Winner | $279/mo |
| Deliverability | 25% | 96% | 98% Winner |
| Rating | 25% | 4.6/5 Winner | 3.9/5 |
| Integrations | 10% | 20 | 50 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You want lower starting costs ($25/mo)
- + You need a free plan to get started
- + You're a designers
- + You're a creatives
Choose Maropost if…
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics