Flodesk vs Maropost
Flodesk is a email marketing platform while Maropost is a all-in-one marketing platform. Maropost has been around since 2011, giving it a 8-year head start over Flodesk (founded 2019). Flodesk starts at $38/mo versus $279/mo for Maropost. Flodesk offers a free plan (Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan), while Maropost does not. Maropost has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Flodesk wins on price, rating, free tier.
Maropost wins on deliverability, integrations.
Best for most users: Flodesk (designers).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Flodesk | Maropost |
|---|---|---|
| Rating | 4.6/5 | 3.9/5 |
| Starting Price | $38/mo | $279/mo |
| Free Plan | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan | No free plan |
| Founded | 2019 | 2011 |
| Email Templates | 40 | 100 |
| Integrations | 20 | 50 |
| Deliverability Rate | 96% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✕ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✓ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
Flodesk edges ahead with a 4.6/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (5 vs 3.6) and value for money (4.6 vs 3.4). On deliverability, Maropost reports 98% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Maropost |
|---|---|---|---|
| Starting Price | 30% | $38/mo | $279/mo |
| Deliverability | 25% | 96% | 98% |
| Rating | 25% | 4.6/5 | 3.9/5 |
| Integrations | 10% | 20 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You want lower starting costs ($38/mo)
- + You need a free plan to get started
- + You're a designers
- + You're a creatives
Choose Maropost if…
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics