Flodesk vs Mailjet
Flodesk and Mailjet are both popular choices in the email marketing platform space. Mailjet has been around since 2010, giving it a 9-year head start over Flodesk (founded 2019). Mailjet starts at $9/mo versus $25/mo for Flodesk. Both offer free plans to get started. Flodesk stands out with ecommerce integrations, while Mailjet offers A/B testing and SMS marketing.
Quick Verdict
Flodesk wins on deliverability, rating.
Mailjet wins on price, integrations.
Best for most users: Flodesk (designers).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Flodesk | Mailjet |
|---|---|---|
| Rating | 4.6/5 | 4/5 |
| Starting Price | $25/mo | $9/mo |
| Free Plan | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2019 | 2010 |
| Email Templates | 40 | 70 |
| Integrations | 20 | 110 |
| Deliverability Rate | 96% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✕ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✓ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Flodesk edges ahead with a 4.6/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.5 vs 3.5) and ease of use (5 vs 4.2). On deliverability, Flodesk reports 96% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $25/mo | $9/mo |
| Deliverability | 25% | 96% | 88% |
| Rating | 25% | 4.6/5 | 4/5 |
| Integrations | 10% | 20 | 110 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You need ecommerce integrations
- + You're a designers
- + You're a creatives
Choose Mailjet if…
- + You want lower starting costs ($9/mo)
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing