Flodesk vs MailerLite
Flodesk and MailerLite are both popular choices in the email marketing platform space. MailerLite has been around since 2010, giving it a 9-year head start over Flodesk (founded 2019). MailerLite is the more affordable option at $12/mo — that's $13 less than Flodesk's $25/mo entry point. Both offer free plans to get started. MailerLite has the edge with A/B testing, advanced analytics, API access. Both tools work well for bloggers.
Quick Verdict
MailerLite wins on price, deliverability, integrations.
Best for most users: MailerLite (small businesses).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
MailerLite
Email marketing tools for growing businesses
MailerLite is known for its simplicity, affordability, and clean design. It's one of the best options for small businesses and beginners who want professional email marketing without complexity. The built-in website builder and digital product sales features add extra value.
Feature Comparison
| Feature | Flodesk | MailerLite |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $25/mo | $12/mo |
| Free Plan | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan | 250 subscribers, 2,500 emails/month |
| Founded | 2019 | 2010 |
| Email Templates | 40 | 90 |
| Integrations | 20 | 140 |
| Deliverability Rate | 96% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✕ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
MailerLite: Pros & Cons
Pros
- +Excellent value for money — most affordable paid plans
- +Clean, intuitive interface perfect for beginners
- +Built-in website and landing page builder
- +Sell digital products directly
- +Strong drag-and-drop email editor
Cons
- −Free plan limited to 1,000 subscribers
- −No SMS marketing
- −Fewer integrations than competitors
- −Strict approval process for new accounts
- −Limited automation compared to ActiveCampaign
The Verdict
Flodesk and MailerLite are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, MailerLite reports 97% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | MailerLite |
|---|---|---|---|
| Starting Price | 30% | $25/mo | $12/mo |
| Deliverability | 25% | 96% | 97% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 20 | 140 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You're a designers
- + You're a creatives
- + Beautiful, design-focused email templates
Choose MailerLite if…
- + You want lower starting costs ($12/mo)
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics