Flodesk vs Loops
Flodesk and Loops are both popular choices in the email marketing platform space. Flodesk is the more affordable option at $38/mo — that's $11 less per month than Loops's $49/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Flodesk does not. Flodesk stands out with landing pages and ecommerce integrations, while Loops offers API access. Both tools work well for new and rising and indie and bootstrapped.
Quick Verdict
Flodesk wins on price, deliverability.
Loops wins on integrations, free tier.
Best for most users: Flodesk (designers).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | Flodesk | Loops |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $38/mo | $49/mo |
| Free Plan | No free plan | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2019 | 2022 |
| Email Templates | 40 | 15 |
| Integrations | 20 | 24 |
| Deliverability Rate | 96% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✕ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✕ |
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
Flodesk and Loops are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Flodesk reports 96% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | Loops |
|---|---|---|---|
| Starting Price | 30% | $38/mo | $49/mo |
| Deliverability | 25% | 96% | 95% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 20 | 24 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You want lower starting costs ($38/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a designers
Choose Loops if…
- + You need a free plan to get started
- + You need API access for custom integrations
- + You're a saas startups
- + You're a developer first teams