Flodesk vs HubSpot Email Marketing
Flodesk is a email marketing platform while HubSpot Email Marketing is a all-in-one marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 13-year head start over Flodesk (founded 2019). Flodesk starts at $25/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. HubSpot Email Marketing has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
Flodesk wins on rating.
HubSpot Email Marketing wins on deliverability, integrations.
Best for most users: HubSpot Email Marketing (b2b).
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Flodesk | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Starting Price | $25/mo | $20/seat/mo |
| Free Plan | Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan | 2,000 emails/month |
| Founded | 2019 | 2006 |
| Email Templates | 40 | 80 |
| Integrations | 20 | 1,500 |
| Deliverability Rate | 96% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | No | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | No | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | No | Yes |
Flodesk: Pros & Cons
Pros
- + Beautiful, design-focused email templates
- + Flat-rate pricing regardless of list size
- + Unlimited subscribers on all plans
- + Simple and intuitive interface
- + Built-in checkout and digital product sales
Cons
- − No A/B testing
- − No API access
- − Very limited integrations
- − No SMS marketing
- − Basic automation compared to competitors
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
Flodesk and HubSpot Email Marketing are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, HubSpot Email Marketing reports 97% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Flodesk | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $25/mo | $20/seat/mo |
| Deliverability | 25% | 96% | 97% Winner |
| Rating | 25% | 4.6/5 Winner | 4.4/5 |
| Integrations | 10% | 20 | 1500 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Flodesk if…
- + You're a designers
- + You're a creatives
- + Beautiful, design-focused email templates
Choose HubSpot Email Marketing if…
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics