EngageBay vs Ortto
EngageBay and Ortto are both popular choices in the all-in-one marketing platform space. EngageBay is the more affordable option at $14.99/mo — that's $494.01 less per month than Ortto's $509/mo entry point. EngageBay offers a free plan (250 contacts, 1,000 branded emails, up to 15 users), while Ortto does not. EngageBay has the edge with landing pages.
Quick Verdict
EngageBay wins on price, rating, free tier.
Ortto wins on integrations.
Best for most users: EngageBay (small businesses on a budget).
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat into a single affordable package. Founded in 2018 as a cost-effective alternative to HubSpot, it serves over 150,000 businesses with a free plan supporting up to 15 users. Its strongest differentiator is delivering the full marketing-sales-support stack at a fraction of enterprise CRM pricing, making it particularly attractive to budget-conscious SMBs.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.
Feature Comparison
| Feature | EngageBay | Ortto |
|---|---|---|
| Rating | 4.7/5 | 4.4/5 |
| Starting Price | $14.99/mo | $509/mo |
| Free Plan | 250 contacts, 1,000 branded emails, up to 15 users | No free plan |
| Founded | 2018 | 2015 |
| Email Templates | 100 | 80 |
| Integrations | 30 | 800 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
EngageBay: Pros & Cons
Pros
- +Exceptionally affordable all-in-one platform combining CRM, marketing, sales, and support — Pro plan at $119.99/mo vs HubSpot at $900+/mo
- +Generous free plan supports up to 15 team members with email marketing, CRM, helpdesk, and live chat included
- +Highly rated customer support (4.8/5 on Capterra) with live chat and real human agents available 24/5
- +Built-in landing page builder with 87 templates, web forms, pop-ups, and SMS marketing included from Basic plan
- +Strong marketing automation with visual workflow builder, lead scoring, and A/B testing on Growth plan and above
Cons
- −Limited email editor widgets and somewhat outdated email template designs compared to modern competitors
- −Reporting module offers only basic analytics — lacks advanced custom reporting depth for data-driven teams
- −Per-user pricing model becomes expensive as teams scale beyond 5-10 users, especially on Growth and Pro plans
- −Occasional performance issues including slow page loads and intermittent bugs reported by users
- −Steep learning curve for advanced features — the breadth of the all-in-one platform can overwhelm new users
Ortto: Pros & Cons
Pros
- +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- +Consistently praised customer support with quick response times across all plan tiers
- +Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
- −Transactional emails locked behind the $1,999/month Enterprise plan
- −Business and Enterprise plans require annual commitment with no monthly option
- −Steep learning curve for the CDP and advanced reporting features
- −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts
The Verdict
EngageBay edges ahead with a 4.7/5 rating compared to Ortto's 4.4/5. The gap comes mainly from value for money (4.8 vs 3.9) and ease of use (4.8 vs 4.6).
| Criterion | Weight | EngageBay | Ortto |
|---|---|---|---|
| Starting Price | 30% | $14.99/mo | $509/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.7/5 | 4.4/5 |
| Integrations | 10% | 30 | 800 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EngageBay if…
- + You want lower starting costs ($14.99/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses on a budget
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools