EngageBay vs Omnisend
EngageBay is a all-in-one marketing platform while Omnisend is a email marketing platform. Omnisend has been around since 2014, giving it a 4-year head start over EngageBay (founded 2018). Omnisend is the more affordable option at $11/mo — that's $3.99 less than EngageBay's $14.99/mo entry point. Both offer free plans to get started.
Quick Verdict
EngageBay wins on rating.
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat into a single affordable package. Founded in 2018 as a cost-effective alternative to HubSpot, it serves over 150,000 businesses with a free plan supporting up to 15 users. Its strongest differentiator is delivering the full marketing-sales-support stack at a fraction of enterprise CRM pricing, making it particularly attractive to budget-conscious SMBs.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | EngageBay | Omnisend |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Starting Price | $14.99/mo | $11/mo |
| Free Plan | 250 contacts, 1,000 branded emails, up to 15 users | 250 subscribers |
| Founded | 2018 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 30 | 130 |
| Deliverability Rate | 95% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
EngageBay: Pros & Cons
Pros
- +Exceptionally affordable all-in-one platform combining CRM, marketing, sales, and support — Pro plan at $119.99/mo vs HubSpot at $900+/mo
- +Generous free plan supports up to 15 team members with email marketing, CRM, helpdesk, and live chat included
- +Highly rated customer support (4.8/5 on Capterra) with live chat and real human agents available 24/5
- +Built-in landing page builder with 87 templates, web forms, pop-ups, and SMS marketing included from Basic plan
- +Strong marketing automation with visual workflow builder, lead scoring, and A/B testing on Growth plan and above
Cons
- −Limited email editor widgets and somewhat outdated email template designs compared to modern competitors
- −Reporting module offers only basic analytics — lacks advanced custom reporting depth for data-driven teams
- −Per-user pricing model becomes expensive as teams scale beyond 5-10 users, especially on Growth and Pro plans
- −Occasional performance issues including slow page loads and intermittent bugs reported by users
- −Steep learning curve for advanced features — the breadth of the all-in-one platform can overwhelm new users
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
EngageBay and Omnisend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 95% for EngageBay — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EngageBay | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $14.99/mo | $11/mo |
| Deliverability | 25% | 95% | 98.5% |
| Rating | 25% | 4.7/5 | 4.6/5 |
| Integrations | 10% | 30 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EngageBay if…
- + You're a small businesses on a budget
- + You're a startups replacing hubspot
- + Exceptionally affordable all-in-one platform combining CRM, marketing, sales, and support — Pro plan at $119.99/mo vs HubSpot at $900+/mo
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You're a ecommerce
- + You're a shopify