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EngageBay vs Moosend

EngageBay is a all-in-one marketing platform while Moosend is a email marketing platform. Moosend has been around since 2011, giving it a 7-year head start over EngageBay (founded 2018). Moosend is the more affordable option at $9/mo — that's $5.99 less per month than EngageBay's $14.99/mo entry point. EngageBay offers a free plan (250 contacts, 1,000 branded emails, up to 15 users), while Moosend does not. EngageBay has the edge with SMS marketing. Both tools work well for indie and bootstrapped.

Quick Verdict

EngageBay wins on free tier.

Moosend wins on price, deliverability, integrations.

Best for most users: Moosend (small businesses).

EngageBay

All-in-one CRM for marketing, sales & support

4.7/5 Free plan available

EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat into a single affordable package. Founded in 2018 as a cost-effective alternative to HubSpot, it serves over 150,000 businesses with a free plan supporting up to 15 users. Its strongest differentiator is delivering the full marketing-sales-support stack at a fraction of enterprise CRM pricing, making it particularly attractive to budget-conscious SMBs.

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Moosend

All-in-one email marketing and automation

4.7/5 From $9/mo

Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.

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Feature Comparison

Feature EngageBay Moosend
Rating 4.7/5 4.7/5
Starting Price $14.99/mo $9/mo
Free Plan 250 contacts, 1,000 branded emails, up to 15 users No free plan
Founded 2018 2011
Email Templates 100 80
Integrations 30 100
Deliverability Rate 95% 98%
Marketing Automation ✓ ✓
A/B Testing ✓ ✓
Landing Pages ✓ ✓
Segmentation ✓ ✓
Drag & Drop Editor ✓ ✓
SMS Marketing ✓ ✕
Ecommerce Features ✓ ✓
API Access ✓ ✓
Multi-Language ✕ ✕
Web Push Notifications ✓ ✕
Live Chat ✓ ✕
Advanced Analytics ✓ ✓
Try EngageBay Try Moosend

EngageBay: Pros & Cons

Pros

  • +Exceptionally affordable all-in-one platform combining CRM, marketing, sales, and support — Pro plan at $119.99/mo vs HubSpot at $900+/mo
  • +Generous free plan supports up to 15 team members with email marketing, CRM, helpdesk, and live chat included
  • +Highly rated customer support (4.8/5 on Capterra) with live chat and real human agents available 24/5
  • +Built-in landing page builder with 87 templates, web forms, pop-ups, and SMS marketing included from Basic plan
  • +Strong marketing automation with visual workflow builder, lead scoring, and A/B testing on Growth plan and above

Cons

  • −Limited email editor widgets and somewhat outdated email template designs compared to modern competitors
  • −Reporting module offers only basic analytics — lacks advanced custom reporting depth for data-driven teams
  • −Per-user pricing model becomes expensive as teams scale beyond 5-10 users, especially on Growth and Pro plans
  • −Occasional performance issues including slow page loads and intermittent bugs reported by users
  • −Steep learning curve for advanced features — the breadth of the all-in-one platform can overwhelm new users

Moosend: Pros & Cons

Pros

  • +Very affordable starting at $9/month
  • +Unlimited emails on all plans
  • +Solid automation for the price
  • +40% lifetime recurring affiliate program
  • +Built-in transactional email support

Cons

  • −No free plan (30-day trial only)
  • −Smaller integration ecosystem
  • −No SMS marketing
  • −Brand less well-known
  • −Enterprise pricing not transparent

The Verdict

EngageBay and Moosend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Moosend reports 98% compared to 95% for EngageBay — a meaningful difference if inbox placement is critical for your campaigns.

Criterion Weight EngageBay Moosend
Starting Price 30% $14.99/mo $9/mo
Deliverability 25% 95% 98%
Rating 25% 4.7/5 4.7/5
Integrations 10% 30 100
Free Tier 10% Yes No

Weights determine how much each criterion counts toward the final score. See full methodology

Choose EngageBay if…

  • + You need a free plan to get started
  • + You need SMS marketing
  • + You're a small businesses on a budget
  • + You're a startups replacing hubspot

Choose Moosend if…

  • + You want lower starting costs ($9/mo)
  • + You're a small businesses
  • + You're a ecommerce
Try EngageBay Try Moosend