EngageBay vs Maropost
EngageBay and Maropost are both popular choices in the all-in-one marketing platform space. Maropost has been around since 2011, giving it a 7-year head start over EngageBay (founded 2018). EngageBay is the more affordable option at $14.99/mo — that's $264.01 less per month than Maropost's $279/mo entry point. EngageBay offers a free plan (250 contacts, 1,000 branded emails, up to 15 users), while Maropost does not.
Quick Verdict
EngageBay wins on price, rating, free tier.
Maropost wins on deliverability, integrations.
Best for most users: EngageBay (small businesses on a budget).
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat into a single affordable package. Founded in 2018 as a cost-effective alternative to HubSpot, it serves over 150,000 businesses with a free plan supporting up to 15 users. Its strongest differentiator is delivering the full marketing-sales-support stack at a fraction of enterprise CRM pricing, making it particularly attractive to budget-conscious SMBs.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | EngageBay | Maropost |
|---|---|---|
| Rating | 4.7/5 | 3.9/5 |
| Starting Price | $14.99/mo | $279/mo |
| Free Plan | 250 contacts, 1,000 branded emails, up to 15 users | No free plan |
| Founded | 2018 | 2011 |
| Email Templates | 100 | 100 |
| Integrations | 30 | 50 |
| Deliverability Rate | 95% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
EngageBay: Pros & Cons
Pros
- +Exceptionally affordable all-in-one platform combining CRM, marketing, sales, and support — Pro plan at $119.99/mo vs HubSpot at $900+/mo
- +Generous free plan supports up to 15 team members with email marketing, CRM, helpdesk, and live chat included
- +Highly rated customer support (4.8/5 on Capterra) with live chat and real human agents available 24/5
- +Built-in landing page builder with 87 templates, web forms, pop-ups, and SMS marketing included from Basic plan
- +Strong marketing automation with visual workflow builder, lead scoring, and A/B testing on Growth plan and above
Cons
- −Limited email editor widgets and somewhat outdated email template designs compared to modern competitors
- −Reporting module offers only basic analytics — lacks advanced custom reporting depth for data-driven teams
- −Per-user pricing model becomes expensive as teams scale beyond 5-10 users, especially on Growth and Pro plans
- −Occasional performance issues including slow page loads and intermittent bugs reported by users
- −Steep learning curve for advanced features — the breadth of the all-in-one platform can overwhelm new users
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
EngageBay edges ahead with a 4.7/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.8 vs 3.4) and ease of use (4.8 vs 3.6). On deliverability, Maropost reports 98% compared to 95% for EngageBay — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EngageBay | Maropost |
|---|---|---|---|
| Starting Price | 30% | $14.99/mo | $279/mo |
| Deliverability | 25% | 95% | 98% |
| Rating | 25% | 4.7/5 | 3.9/5 |
| Integrations | 10% | 30 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EngageBay if…
- + You want lower starting costs ($14.99/mo)
- + You need a free plan to get started
- + You're a small businesses on a budget
- + You're a startups replacing hubspot
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof