EngageBay vs Mailjet
EngageBay is a all-in-one marketing platform while Mailjet is a email marketing platform. Mailjet has been around since 2010, giving it a 8-year head start over EngageBay (founded 2018). EngageBay is the more affordable option at $14.99/mo — that's $2.01 less per month than Mailjet's $17/mo entry point. Both offer free plans to get started. EngageBay has the edge with landing pages, ecommerce integrations.
Quick Verdict
EngageBay wins on price, deliverability, rating.
Mailjet wins on integrations.
Best for most users: EngageBay (small businesses on a budget).
EngageBay
All-in-one CRM for marketing, sales & support
EngageBay is a bootstrapped all-in-one CRM platform that bundles marketing automation, sales pipeline management, helpdesk ticketing, and live chat into a single affordable package. Founded in 2018 as a cost-effective alternative to HubSpot, it serves over 150,000 businesses with a free plan supporting up to 15 users. Its strongest differentiator is delivering the full marketing-sales-support stack at a fraction of enterprise CRM pricing, making it particularly attractive to budget-conscious SMBs.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | EngageBay | Mailjet |
|---|---|---|
| Rating | 4.7/5 | 4/5 |
| Starting Price | $14.99/mo | $17/mo |
| Free Plan | 250 contacts, 1,000 branded emails, up to 15 users | 6,000 emails/month (200/day), unlimited contacts |
| Founded | 2018 | 2010 |
| Email Templates | 100 | 70 |
| Integrations | 30 | 110 |
| Deliverability Rate | 95% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
EngageBay: Pros & Cons
Pros
- +Exceptionally affordable all-in-one platform combining CRM, marketing, sales, and support — Pro plan at $119.99/mo vs HubSpot at $900+/mo
- +Generous free plan supports up to 15 team members with email marketing, CRM, helpdesk, and live chat included
- +Highly rated customer support (4.8/5 on Capterra) with live chat and real human agents available 24/5
- +Built-in landing page builder with 87 templates, web forms, pop-ups, and SMS marketing included from Basic plan
- +Strong marketing automation with visual workflow builder, lead scoring, and A/B testing on Growth plan and above
Cons
- −Limited email editor widgets and somewhat outdated email template designs compared to modern competitors
- −Reporting module offers only basic analytics — lacks advanced custom reporting depth for data-driven teams
- −Per-user pricing model becomes expensive as teams scale beyond 5-10 users, especially on Growth and Pro plans
- −Occasional performance issues including slow page loads and intermittent bugs reported by users
- −Steep learning curve for advanced features — the breadth of the all-in-one platform can overwhelm new users
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
EngageBay edges ahead with a 4.7/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.4 vs 3.5) and support (4.8 vs 3.9). On deliverability, EngageBay reports 95% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EngageBay | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $14.99/mo | $17/mo |
| Deliverability | 25% | 95% | 88% |
| Rating | 25% | 4.7/5 | 4/5 |
| Integrations | 10% | 30 | 110 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EngageBay if…
- + You want lower starting costs ($14.99/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You're a small businesses on a budget
Choose Mailjet if…
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments