Encharge vs Sendy
Encharge is a all-in-one marketing platform while Sendy is a email marketing platform. Sendy has been around since 2012, giving it a 6-year head start over Encharge (founded 2018). Sendy starts at $69 one-time versus $99/mo for Encharge. Encharge has the edge with A/B testing, ecommerce integrations, advanced analytics.
Quick Verdict
Encharge wins on deliverability, integrations.
Sendy wins on price, rating.
Best for most users: Sendy (cost conscious email marketers with large lists).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Encharge | Sendy |
|---|---|---|
| Rating | 4.1/5 | 4.2/5 |
| Starting Price | $99/mo | $69 |
| Free Plan | No free plan | No free plan |
| Founded | 2018 | 2012 |
| Email Templates | 30 | 0 |
| Integrations | 55 | 20 |
| Deliverability Rate | 96.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
Sendy: Pros & Cons
Pros
- +Extreme cost savings — one-time $69 license with Amazon SES sending at ~$1 per 10,000 emails
- +Unlimited subscribers with no tier-based pricing that punishes list growth
- +Full data ownership and privacy since everything is self-hosted on your own server
- +Clean, focused interface without bloated features — does exactly what it promises
- +White-label multi-brand support allows managing multiple client accounts from one install
Cons
- −Requires technical skills for server setup, installation, and ongoing maintenance
- −No built-in A/B testing, landing page builder, or advanced automation workflows
- −UI feels dated and lacks modern design polish compared to SaaS competitors
- −Limited customer support — solo developer product with slow response times reported
- −No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Encharge and Sendy are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Encharge reports 96.5% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Sendy |
|---|---|---|---|
| Starting Price | 30% | $99/mo | $69/mo |
| Deliverability | 25% | 96.5% | 95% |
| Rating | 25% | 4.1/5 | 4.2/5 |
| Integrations | 10% | 55 | 20 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
- + You're a SaaS companies
Choose Sendy if…
- + You want lower starting costs ($69)
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management