Encharge vs Salesforce Marketing Cloud
Encharge and Salesforce Marketing Cloud are both popular choices in the all-in-one marketing platform space. Salesforce Marketing Cloud has been around since 1999, giving it a 19-year head start over Encharge (founded 2018). Encharge starts at $99/mo, while Salesforce Marketing Cloud starts at $1,500/mo billed annually. Their pricing is not measured the same way, so we don't rank them on price. Salesforce Marketing Cloud has the edge with landing pages, SMS marketing.
Quick Verdict
Encharge wins on rating.
Salesforce Marketing Cloud wins on deliverability, integrations.
Best for most users: Salesforce Marketing Cloud (large enterprises).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Encharge | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4/5 | 3.8/5 |
| Starting Price | $99/mo | $1,500/mo billed annually |
| Free Plan | No free plan | No free plan |
| Founded | 2018 | 1999 |
| Email Templates | 30 | 200 |
| Integrations | 55 | 300 |
| Deliverability Rate | 96.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
Salesforce Marketing Cloud: Pros & Cons
Pros
- + Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- + Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- + Einstein AI provides predictive scoring and send time optimization
- + 300+ integrations through AppExchange
- + Native Salesforce CRM integration eliminates data sync issues
Cons
- − Starts at $1,500/month billed annually, with advanced features requiring the higher edition
- − Steep learning curve requiring certified specialists
- − No free plan or self-serve trial
- − Impractical for SMBs; value is mainly realized by large Salesforce organizations
- − Admin overhead is high — often requires a dedicated specialist
The Verdict
Encharge edges ahead with a 4/5 rating compared to Salesforce Marketing Cloud's 3.8/5. The gap comes mainly from ease of use (4.2 vs 3.2) and value for money (3.8 vs 2.8). On deliverability, Salesforce Marketing Cloud reports 97% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $99/mo | $1,500/mo billed annually |
| Deliverability | 25% | 96.5% | 97% Winner |
| Rating | 25% | 4/5 Winner | 3.8/5 |
| Integrations | 10% | 55 | 300 Winner |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
Choose Salesforce Marketing Cloud if…
- + You need SMS marketing
- + You need built-in landing pages
- + You're a large enterprises
- + You're a Salesforce CRM users