Encharge vs Ortto
Encharge and Ortto are both popular choices in the all-in-one marketing platform space. Encharge is the more affordable option at $79/mo — that's $90 less than Ortto's $169/mo entry point. Ortto has the edge with SMS marketing.
Quick Verdict
Encharge wins on price, deliverability.
Ortto wins on rating, integrations.
Best for most users: Encharge (SaaS companies).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.
Feature Comparison
| Feature | Encharge | Ortto |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | $79/mo | $169/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2018 | 2015 |
| Email Templates | 30 | 80 |
| Integrations | 55 | 800 |
| Deliverability Rate | 96.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $79/mo for 2,000 subscribers
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
Ortto: Pros & Cons
Pros
- +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- +Consistently praised customer support with quick response times across all plan tiers
- +Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
- −Transactional emails locked behind the $1,999/month Enterprise plan
- −Business and Enterprise plans require annual commitment with no monthly option
- −Steep learning curve for the CDP and advanced reporting features
- −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts
The Verdict
Ortto edges ahead with a 4.4/5 rating compared to Encharge's 4.1/5. The gap comes mainly from support (4.8 vs 3.9) and feature depth (4.8 vs 4.3). On deliverability, Encharge reports 96.5% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Ortto |
|---|---|---|---|
| Starting Price | 30% | $79/mo | $169/mo |
| Deliverability | 25% | 96.5% | 95% |
| Rating | 25% | 4.1/5 | 4.4/5 |
| Integrations | 10% | 55 | 800 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You want lower starting costs ($79/mo)
- + You're a SaaS companies
- + You're a product led growth teams
Choose Ortto if…
- + You need SMS marketing
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform