Encharge vs Omnisend
Encharge is a all-in-one marketing platform while Omnisend is a email marketing platform. Omnisend has been around since 2014, giving it a 4-year head start over Encharge (founded 2018). Omnisend is the more affordable option at $16/mo, which is $83 less than Encharge's $99/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while Encharge does not. Omnisend has the edge with landing pages, SMS marketing.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Encharge | Omnisend |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $99/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2018 | 2014 |
| Email Templates | 30 | 130 |
| Integrations | 55 | 200 |
| Deliverability Rate | 96.5% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Encharge's 4/5. The gap comes mainly from value for money (4.6 vs 3.8) and support (4.6 vs 3.9). On deliverability, Omnisend reports 98.5% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $99/mo | $16/mo Winner |
| Deliverability | 25% | 96.5% | 98.5% Winner |
| Rating | 25% | 4/5 | 4.6/5 Winner |
| Integrations | 10% | 55 | 200 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages