Encharge vs Omnisend
Encharge is a all-in-one marketing platform while Omnisend is a email marketing platform. Omnisend has been around since 2014, giving it a 4-year head start over Encharge (founded 2018). Omnisend is the more affordable option at $11/mo — that's $68 less than Encharge's $79/mo entry point. Omnisend offers a free plan (250 subscribers), while Encharge does not. Omnisend has the edge with landing pages, SMS marketing.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Encharge | Omnisend |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | $79/mo | $11/mo |
| Free Plan | No free plan | 250 subscribers |
| Founded | 2018 | 2014 |
| Email Templates | 30 | 130 |
| Integrations | 55 | 130 |
| Deliverability Rate | 96.5% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $79/mo for 2,000 subscribers
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Encharge's 4.1/5. The gap comes mainly from value for money (4.6 vs 3.8) and support (4.6 vs 3.9). On deliverability, Omnisend reports 98.5% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $79/mo | $11/mo |
| Deliverability | 25% | 96.5% | 98.5% |
| Rating | 25% | 4.1/5 | 4.6/5 |
| Integrations | 10% | 55 | 130 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages