Encharge vs Maropost
Encharge and Maropost are both popular choices in the all-in-one marketing platform space. Maropost has been around since 2011, giving it a 7-year head start over Encharge (founded 2018). Encharge is the more affordable option at $99/mo, which is $180 less than Maropost's $279/mo entry point. Maropost has the edge with landing pages, SMS marketing.
Quick Verdict
Encharge wins on price, rating, integrations.
Maropost wins on deliverability.
Best for most users: Encharge (SaaS companies).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Encharge | Maropost |
|---|---|---|
| Rating | 4/5 | 3.9/5 |
| Starting Price | $99/mo | $279/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2018 | 2011 |
| Email Templates | 30 | 100 |
| Integrations | 55 | 50 |
| Deliverability Rate | 96.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
Encharge and Maropost are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Maropost reports 98% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Maropost |
|---|---|---|---|
| Starting Price | 30% | $99/mo Winner | $279/mo |
| Deliverability | 25% | 96.5% | 98% Winner |
| Rating | 25% | 4/5 Winner | 3.9/5 |
| Integrations | 10% | 55 Winner | 50 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You want lower starting costs ($99/mo)
- + You're a SaaS companies
- + You're a product led growth teams
Choose Maropost if…
- + You need SMS marketing
- + You need built-in landing pages
- + You're a ecommerce businesses
- + You're a mid market companies