Encharge vs Mailjet
Encharge is a all-in-one marketing platform while Mailjet is a email marketing platform. Mailjet has been around since 2010, giving it a 8-year head start over Encharge (founded 2018). Mailjet starts at $17/mo versus $79/mo for Encharge. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while Encharge does not. Encharge stands out with ecommerce integrations, while Mailjet offers SMS marketing.
Quick Verdict
Encharge wins on deliverability, rating.
Mailjet wins on price, integrations, free tier.
It's a close call — your choice depends on your specific needs.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | Encharge | Mailjet |
|---|---|---|
| Rating | 4.1/5 | 4/5 |
| Starting Price | $79/mo | $17/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2018 | 2010 |
| Email Templates | 30 | 70 |
| Integrations | 55 | 110 |
| Deliverability Rate | 96.5% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $79/mo for 2,000 subscribers
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
Encharge and Mailjet are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Encharge reports 96.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $79/mo | $17/mo |
| Deliverability | 25% | 96.5% | 88% |
| Rating | 25% | 4.1/5 | 4/5 |
| Integrations | 10% | 55 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You need ecommerce integrations
- + You're a SaaS companies
- + You're a product led growth teams
Choose Mailjet if…
- + You want lower starting costs ($17/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You're a marketing teams needing real time email collaboration