Encharge vs Mailchimp
Encharge and Mailchimp are both popular choices in the all-in-one marketing platform space. Mailchimp has been around since 2001, giving it a 17-year head start over Encharge (founded 2018). Mailchimp is the more affordable option at $13/mo, which is $86 less than Encharge's $99/mo entry point. Mailchimp offers a free plan (250 contacts, 500 emails/month), while Encharge does not. Mailchimp has the edge with landing pages, SMS marketing.
Quick Verdict
Encharge wins on deliverability.
Mailchimp wins on price, rating, integrations, free tier.
Best for most users: Mailchimp (small businesses).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a full suite of marketing tools but has become increasingly expensive compared to alternatives.
Feature Comparison
| Feature | Encharge | Mailchimp |
|---|---|---|
| Rating | 4/5 | 4.3/5 |
| Starting Price | $99/mo | $13/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2018 | 2001 |
| Email Templates | 30 | 100 |
| Integrations | 55 | 300 |
| Deliverability Rate | 96.5% | 96% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
Mailchimp: Pros & Cons
Pros
- + Most recognized brand in email marketing
- + Excellent drag-and-drop editor
- + 300+ integrations with third-party tools
- + Strong analytics and reporting
- + Good for beginners with guided setup
Cons
- − Free plan severely limited (500 contacts, 1,000 sends)
- − Premium plan is expensive ($350/mo)
- − Charges for unsubscribed contacts
- − Affiliate marketing restricted
- − Deliverability has declined in recent years
The Verdict
Mailchimp edges ahead with a 4.3/5 rating compared to Encharge's 4/5. The gap comes mainly from value for money (4.4 vs 3.8) and ease of use (4.6 vs 4.2). On deliverability, Encharge reports 96.5% compared to 96% for Mailchimp — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Mailchimp |
|---|---|---|---|
| Starting Price | 30% | $99/mo | $13/mo Winner |
| Deliverability | 25% | 96.5% Winner | 96% |
| Rating | 25% | 4/5 | 4.3/5 Winner |
| Integrations | 10% | 55 | 300 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
Choose Mailchimp if…
- + You want lower starting costs ($13/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages